Creating an eCourse is a great way to get subscribers to your list. An eCourse is also a great way to give information to your subscribers that they need, as well as a way to market other information to them.

It’s important to build trust with your subscribers and you can do that with a well written and planned out eCourse.

But, there are some best practices for your eCourse that you should be aware of when using an eCourse as subscription bait, either free or paid.

Craft Well Written Opt-In Messages

Tell your subscribers what to expect in the opt-in information. That way they will know that they’re going to get more than just the eCourse. Letting them know this will do two things. One, it will set up your subscriber to get something beyond the course; and two, it will offer them the chance to state no or yes. The best subscribers comprehend what they’re getting into when they opt-in.

Make the Most of Your Thank You Message

Once they opt in, send them a thank you message. This is a great place to include extra information about what they’re going to receive, again, and other opportunities that you have for them. If every single message you send out is packed with information, you’ll be more likely to get a positive response.

Art Your Course Series Carefully

If you’ve guaranteed your subscribers a ten-day email course, every day of the course should to be very much characterized and remain without anyone else yet additionally make them energized for the following course conveyance. Keep in mind a ten-day course doesn’t need to be delivred one every day; it very well may be one every week with other info in the middle.

Create Offers within Course Messages

Each course message is a great time to include offers to the subscribers for other products and services or information that you promote. You can send them to affiliate products and services that coincide with what you’re teaching them in the course.

Add Extras within the Course Series

A ten-day eCourse can turn into a month of emails with extra days and courses. You can even ask for homework from your course subscribers, sending them to a private Facebook group or forum where they can turn in their assignments to give them extra -all within the same “10 day” course.

Give Bonus Course Information

If you want to, you can offer your subscribers the opportunity to sign up for another eCourse series within the current course that you’re providing. Many people are happy to find out about more advanced information about a particular subtopic within the original eCourse.

Offer Opportunities to Join Other Lists

If you have more than one email list that might be of interest, the eCourse is an excellent way to let your subscribers know about them. Keeping your subscribers moving through your product funnel by making new offers is a great way to make the most of your eCourse.

Periodically Update the Course Information

Even when the course is over, if updates happen, or changes in technology occur, it’s a good time to contact your course members to give them the scoop on the update.
Making the most of an eCourse is essential to making the course worth your time and effort. Thankfully most, if not all, of the email course can be automated using your autoresponder service whether it’s a free eCourse or a paid course.


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