A digital marketing strategy is described as a series of actions that use Internet marketing channels to achieve various goals. These goals can include increasing revenue, brand exposure, customer engagement, customer interaction and get more traffic to your website. The goals are integrated and coordinated across all digital channels.
In order to effectively implement an effective digital marketing strategy, there are a number of factors that will have to be considered. The digital marketing strategy can be referred to as a digital marketing plan or simply as a digital marketing plan. The digital marketing plan consists of the following:
1. Marketing Plan
The marketing plan defines the specific tactics that will be implemented to achieve the goals. This should be done before allocating any resources.
2. Marketing Agenda
This defines the activities that will be performed during the forecast period. It should include; website development, SEO, SEM, email campaigns, search engine optimization, video marketing, social media, mobile marketing and content marketing.
3. Digital Strategy
This defines the goals, the strategies and the actions to achieve these goals. The digital strategy should also include an assessment of the current state of the digital landscape, the current opportunities and threats for the digital business, and the expected future state of the digital landscape.
4. Sales and Customer Service Strategy
This defines the sales strategy that will engage customers and develop a customer base. It should also include the digital and physical channels used to do so.
5. Integrated Strategy
This defines the goals, the strategies and the actions to achieve these goals. This should include, integration of web and traditional marketing, integration of search engine marketing and social media, integration of email campaigns and integration of mobile marketing.
In order to effectively implement a digital marketing plan, there are a number of things that you must decide. First of all, you must decide whether you want to target a specific group of consumers or you want to use digital marketing to target all consumers. To do this, you must determine the target group, their demographics, psychographics and geographic location.
Targeting specific groups of people has become very common because the technology has evolved to do so. The Internet is very powerful tool to do so. You can target all users of the Internet by using the geolocation feature of the Google ads platform. This gives you the ability to map the location of the user and create a local map for your company. You can also target the users by using keywords.
Another way to target is to use geographic targeting. This requires you to specify where you want to have your ads placed and specify the type of ads you want to have. Some examples are radio, TV, newspaper, magazine, billboard, mobile, flyers, web, mobile, email and flyers.
There are also actions you can take to use digital marketing to achieve your goals. The list is endless. The last several years have seen many innovations in the field of technology that are allowing companies to achieve their goals more effectively and to attain them faster.
5.1. Multimedia
Most companies are using the TV to advertise because it is the most affordable and it is also the most widely used medium. So why not use that to get your message across? That can also be used for other mediums as well, just make sure you specify the type of message you want to get across. You can use music, videos, images, blog posts, video blogs, music videos, clip art, quotes, sounds, images, animation, photos, sound clips, quotes or other. You can even use a combination of the above. The key is that it has to be entertaining and relevant so the audience won’t get bored and switch off their device.
5.2. Web and Mobile
People are searching online everyday. That search traffic you want to attract is also the traffic channel that will bring you the most sales. So use this channel to attract that traffic and you will have a captive audience that is ready to buy. They will definitely click on your link if it is relevant. The mobile ads can be used in different ways, usually it is attached to a blog post or article. This can be a one time use offer or can be used as an extension of your current advertising plan. The web ads can be used in many ways. Sometimes they are attached to a blog post. Other times they can be used as a popup. Other times you can place a search ad on YouTube and other video sites. The key is that the target audience is always searching for your products. Make sure you are tapping that traffic channel and attracting you the sales.
5.3. Affiliate and Sponsored Posts
The Affiliate posts let you offer products as pay per click links or as Sponsored Posts and they both work the same way, You provide the link under an anchor text and the readers will be asked if they want to visit your website. They will be asked to click on the link or you will have the option to place the ad on a search result page. If they click on the link, they will be taken to your website.
Affiliate offers are a great way to generate traffic to your website. You can either offer products that are related to the topics of your blog or articles. To get the best results, use the products that are related to the articles you are writing. You can start your affiliate campaigns with something easy and cheap. It will be good to start off with and build your sales from there. There is nothing worse than coming up with a great offer that no one is interested in. So please give the people a great offer and then let them respond to your offer.
Sponsoring posts are a great way to get traffic to your website. The sponsored post will show up on a search result when people search for the terms you have chosen. If you have placed the sponsored post on a site that has a high degree of authority (search), it may show up first or it may be bumped to the end. The only caveat to using sponsored posts is that you do not ask people to click on the link. Clicking on the link will make probably make you a commission.
In conclusion, using Blogging to drive traffic to your website is a great strategy. As you can see, it is a good way to get traffic without spending too much money. It takes patience but it can be done with the right tools and marketing strategy.
5.4. Sign Up for Updates
How many times have you signed up for a newsletter only to find that they never send them? There are times when you wonder if they even want you to subscribe. These tips are good for your business but you need to keep the faith and build your mailing list. Keep posting good content for some time then send newsletters to your subscribers informing them about your new posts and you will start seeing some great results.
